To be reduced to a ticket number-a cog in the machine of some heartless customer support email list-guts customer experience at the very moment it matters most.Īnd yet… auto-replies are an absolute necessity. Worse, if you’ve ever reached out for help and received a robotic auto-reply email, the insult only intensifies. The cold, impersonal autoresponder email that-in an instant-makes it clear you’re not a person, but a data point. If you’ve ever signed up on a landing page, given your email address in exchange for a webinar, or left behind an abandoned cart, then you’ve seen it. Whether someone’s a new subscriber, recent opt-in, or existing customer, how you leverage email marketing automation can make or break their relationship with your business. Writing an automated reply email that customers want to open
